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Fitbit Inc (NYSE:FIT) shares traded -3.14% down during most recent session to reach at the closing price of $5.56. The stock exchanged hands 7.3 Million shares versus average trading capacity of 8.57 Million shares, yielding a market cap of $1.27 Billion. Wall Street analysts covering the stock are projecting that the stock will reach $7.14 within the next 52-weeks. The mean target projections are based on 14 opinions.

Taking a broader look brokerage firms’ analysts on the street with an expectant view have Fitbit Inc (NYSE:FIT) high  price target $10 and with a conservative view have low price target $5.

Benchmark “Initiates Coverage On” Fitbit Inc (NYSE:FIT) in a research note issued to investors on 4/25/17 to Buy with price target $10.

Additionally on 1/31/17 Citigroup “Downgrades” Fitbit Inc (NYSE:FIT) to Sell setting price target at $0 and on 12/08/16 Deutsche Bank “Downgrades” the stock to Hold at $9. Furthermore on 11/16/16 Pacific Crest “Upgrades” the stock to Sector Weight at $0.

On the other hand the company has Relative Strength Index (RSI 14) of 43.08 along with Average True Range (ATR 14) of 0.25, Consequently Fitbit Inc (NYSE:FIT)’s weekly and monthly volatility is 3.28%, 3.70% respectively. The company’s beta value is at 0.

In terms of Buy, Sell or Hold recommendations, Fitbit Inc (NYSE:FIT) has analysts’ mean recommendation of 2.9. This is according to a simplified 1 to 5 scale where 1 represents a Strong Buy and 5 a Strong Sell.

According to analysts Fitbit Inc (NYSE:FIT)’s minimum EPS for the current quarter is at $-0.16 and can go high up to $-0.08. The consensus mean EPS for the current quarter is at $-0.15 derived from a total of 19 estimates from the analysts who have weighed in on projected earnings. However the company reported $0.12 earnings per share for the same quarter during last year.

Previously Fitbit Inc (NYSE:FIT) reported $-0.15 earnings per share (EPS) for the quarter, beating the consensus estimate of $-0.19 by $0.04. The company posted an earnings surprise of 21.1%.

Fitbit Inc (NYSE:FIT)’s revenue estimates for the current quarter are $340.5 Million according to 16 number of analysts, for the current quarter the company has high revenue estimates of $350.45 Million in contradiction of low revenue estimates of $331.74 Million. For the current year the company’s revenue estimates are $1.61 Billion compared to low analyst estimates of $1.53 Billion and high estimates of $1.73 Billion according to 19 number of analysts.

Currently Fitbit Inc (NYSE:FIT)’s shares owned by insiders are 0.1%, whereas shares owned by institutional owners are 57.8%. However the six-month change in the insider ownership was recorded -91.09%, as well as three-month change in the institutional ownership was recorded 7.63%.

Fitbit Inc (NYSE:FIT) 52-week high price stands at $17.18 and low price stands at $5.31, its price distance from 52-week high is -67.64% while its distance from 52-week low price is 4.71%. The stock hit its 52-week high on 09/23/16, and 52-week low on 03/27/17.

Fitbit Inc (NYSE:FIT)’s trailing twelve month revenues are $1.96 Billion, whereas its price to sales ratio for the same period is 0.67. Its book value per share for the most recent quarter is $4.26 while its price to book ratio for the same period is 1.31, as for as the company’s cash per share for the most recent quarter is $3.06, however its price to cash per share ratio for the same period is 1.82. The stock has 5 year expected PEG ratio of 0 whereas its trailing twelve month P/E ratio is 0.